By Marketing is one subject that deals with the identification, anticipation and satisfaction of consumer requirements profitably. Many marketing students face problems in completing their academic work. For this reason, there are several things they need to consider while working on their academic career. Marketing concepts are critical factors that students need to consider while drafting their academic work. So it helps to provide the best marketing assignment help to eliminate all the issues students face in writing.
There are mainly five central and essential marketing concepts that students should consider while writing the academic work. Below mentioned are the ones. Let’s have a closer look at them that are necessary for your write-up.
Product Concept
For writing assignments, students can use the concept based on the idea that all customers prefer quality products. However, what may be the price and availability of the products? As per the product concept, the companies mainly concentrate on developing a better quality product which is usually expensive compared to the other ones. Therefore one of the significant drawbacks of the product concept is that it mainly focuses on the product quality instead of on usability, availability, price, etc.
Selling Concept
The selling concept is mainly concerned with the selling of the products. It does not focus on the product’s quality and the customer’s needs. One of the central motives for selling products is to make money. It is not about developing relations with the customer. So there are meagre chances of repeated sales. Those companies who are applying this kind of logic can deceive the customers into selling their products. One of the significant drawbacks or disadvantages of this concept is foresightedness.
Marketing Concept
The marketing concept is the one that mainly focuses on the selling concept. It does not focus on the long-term existence in the market. It is because they are not able to fulfill the customer’s needs. To be successful in today’s world, businesses must provide goods that meet the wants of their customers. As a result, the marketing idea was born. This approach is founded on the assumption that people buy things that meet their wants. Companies that follow the marketing concept do consumer research to determine their needs and desires and then design goods that suit them better than their competitors.
Production Concept
This concept is considered on the assumption that people want affordable and readily available things. Everyone heard that supply is one of the concepts that automatically generates high demand. As a result, companies create the product on a wide scale and ensure that it is easily accessible to customers everywhere. So if you are also one of that students who cannot write the marketing assignment, then take assistance.
Societal Marketing Concept
The societal marketing idea is based on the marketing concept, but it incorporates the notion of social welfare. Companies focus on meeting the requirements of their consumers while also contributing to societal welfare without harming or hurting the environment or natural resources. According to this concept, as a part of society, a company or business has corporate social responsibilities such as eliminating illiteracy and poverty, controlling alarming population growth and much more.
Also read: Ask for a Statement of Purpose sample to prepare the best SOP
Above stated are five important concepts that students need to focus on while writing the marketing assignment. If you are also one of them unable to grasp the concepts and facing issues in the writeup, then take marketing assignment help.
