Have you ever found a design that seemed simple at first glance and thought: “I could do that myself”?
However, when you try to do it, you fail to make a professional version, despite your efforts. Why?
It turns out that professional graphic designers have a few tricks up their sleeves to make their work look totally professional (forgive the redundancy). Despite the many amazing design tools out there today , graphic design enthusiasts don’t always have the fundamental knowledge needed to create designs with a consistent clean line.
To help you out, we’ve put together a list of 7 elements of graphic design. This is not a graphic design course, but a fundamental understanding of these elements that can boost your content creation skills and improve your ability to convey your preferences should you decide to hire a professional. You can contact Graphic Designing Services Company
What are graphic elements?
Graphic elements are the fundamental aspects of visual composition. They are related to cultural meanings and expressions, so designers are adept at interpreting them for use in their creations.
Although the content is important, these design elements concentrate the final message of a product. What are the signs you pay attention to when you walk through a shopping center? Surely, those that have striking or harmonic colors, those that use space intelligently or that show dynamism.
You will see that your reaction is not a product of chance, because a great design depends on the combination of the aspects mentioned below.
7 Basic Elements of Graphic Design
We will examine these 7 elements in detail; We’ll cover what they mean, why they’re important, and how they should be used to create more professional-looking designs, even when you don’t have the budget.
Isaac Newton is world-renowned for having created the first colour wheel in 1706. As the story goes, Newton took the spectrum of colours that is produced when light passes through a prism (red, orange, yellow, green, blue, indigo, and violet) and arranged them in a segmented circle. By rapidly spinning the circle on a rotating disk, the colours blended and became white to the naked eye.
The modern colour wheel is made up of three primary colours (red, yellow, and blue), which can theoretically be mixed in different proportions to produce secondary and intermediate colours. While modern scholarship shows that colour theory is actually a bit more complicated than that, the colour wheel is still a valuable tool for graphic designers looking for aesthetically pleasing colour combinations.
The lines are not just separators. The right lines can suggest movement and emotion, helping to unify a composition and achieve a professional look.
Rikard Rodin, a graphic designer and blogger with more than 15 years of design experience, explains that lines can form the underlying architecture of a project. Before you begin, defining a line of movement in your composition can help you create a design that really captures the desired mood.
“You can use mood lines in virtually every element of your design,” Rodin wrote on his blog. “Or you can layer lines of different moods in different parts of your design to create a more layered design. Consider, for example, the ‘STABLE’ mood line. You can use it to determine the arrangement of elements. You can use it in photography and also in font selection.”
The mood lines do not have to be seen in the final composition, but can be a simple guide that structures and guides your work. Of course, the lines could also be visibly incorporated into the final design.
Textures are related to the surface of objects. Concrete, for example, has a rough texture; the walls, on the other hand, have a smooth and soft texture. Using textures in graphic design is a great way to add depth to your designs.
Since texture is a tactile element, which describes the physical surfaces of objects, it is easy to transfer this quality to graphic design to create different sensations. Tactile texture is a fairly common element in magazines and guidelines, since the intention of these designs is to show memorable products that generate, or trigger, an intention in the user, thus creating a link between the physical and visual aspects of the objects. .
Size refers to how big or small the objects are. Using different sizes in your designs is a way to emphasize the importance of things, contrast elements, create more visual interest, and attract more attention.
Every time we design an object or a figure, size plays a very important role when it comes to providing our design with a distribution that is both functional and attractive. Thus, what we must take into account, first of all, is the size that we have so that we can use it as a final support.
The forms are not only aimed at learning preschool students. A shape can be roughly explained as anything that is defined by limits. There are two categories of shapes to consider: geometric shapes, which are defined in perfectly uniform proportions (such as a circle, square, or triangle), and organic shapes, which have less defined edges and fluctuating proportions and essentially no function. rules (such as wavy or tear-shaped things, which don’t fit into any real category).
When working on a design, keep in mind both the shapes you’re determined to incorporate (positive shapes) and the shapes that naturally form around those other shapes (negative shapes).
The value refers to how light or dark the area of the objects is. Using gradients is a great way to visualize value. Each shadow between objects has a value. Use the value to give depth, patterns, or to emphasize elements.
Space is exactly what it sounds like: the empty areas between the elements of a layout. When it comes to creating your own professional-looking designs, sometimes what ‘s not included is just as important as what’s included.
When working on a design, consider not only the elements you incorporate (such as images and text), but also how you arrange and group them in your composition. It can be tempting to fill every inch of your digital canvas, but try to give elements some room to breathe.