By You must ensure that your marketing budget is utilized to its fullest potential. You’ve likely heard that marketing strategies can be classified into two categories: Digital Marketing as well as traditional marketing.
There’s a false dichotomy in the title: your traditional strategies for marketing can help your digital marketing strategies, and the reverse is true. A majority of businesses employ conventional and online marketing. Finding the appropriate balance between them is essential.
To aid you in finding the proper equilibrium, we’ll explain both traditional and online marketing and then examine the advantages and disadvantages. Then, we’ll suggest the most efficient strategy to use the money you have allocated for advertising.
What is traditional advertising?
“Non-digital marketing” might be the better term to describe traditional marketing. It speaks volumes about how the winds are blowing that traditional marketing is typically described as “any type of marketing that isn’t online.”
According to this definition, the term “traditional marketing” has existed since the beginning – the very first craftsman who wrote their names on a wood signboard at an open market was engaging in traditional marketing. This is why nearly every brick-and-mortar business engages in traditional advertising.
Some examples of traditional advertising include:
- Billboards
- TV ads
- Newspaper ads
- Telemarketing
- Radio ads
It’s possible to go on, but if it’s not online, it’s still traditional. It’s obvious how interconnected conventional and online marketing is. You’re crossing streams when you use the URL in conventional marketing strategies. In this instance, it’s a good thing.
Traditional Marketing: Pros
Well-established
We’re not historians. However, we think traditional marketing has existed for longer than the written word, or even longer. Fun fact pubs are named like “The King’s Head” because most of their patrons were not literate, but they could read pictures of signs that were utilized instead of words written.
This suggests traditional marketing benefits from thousands of years of trial and trial. Digital marketing may draw on this knowledge, but it does not have the same precedents in history as its traditional counterparts.
Long-lasting
Although it’s not the entirety of traditional marketing that lasts for a long time (TV and radio ads, for instance, are usually pretty brief), traditional marketing can last for years. From signage at the storefront to old magazines that people don’t toss away, traditional marketing is typically physical, which means it lasts for an extended period of duration.
Modifies attitudes
Traditional marketing isn’t typically something consumers actively engage in – they absorb it passively. This makes it ideal for changing consumer attitudes. It’s specifically designed to make people feel more comfortable with your brand in the subconscious by gaining familiarity. This makes it an excellent choice for global brands and is why there are still ads featuring Coca-Cola, even though everybody knows what Coca-Cola means.
Traditional Marketing: Cons
It isn’t easy to quantify
How many people come into your store because they love the signs on the front or simply because they cannot get the jingle out of their minds? What can you do to gauge this? There are methods to measure it. However, they’re not as accurate as the methods employed for digital advertising.
Expensive
Most traditional marketing isn’t costly – you can paint scrap wood and attach it to your storefront cheaply. TV advertisements and the like, however, can be pretty expensive.
A little less more granular
It’s a wide-ranging market with traditional advertising as many people will be viewing your advertisement, and you’re hoping they’ll find your service appealing. So, it would help if you weren’t as selective in your marketing campaigns.
What is digital marketing?
All internet-based marketing initiatives are considered digital marketing. Do you have your website? Digital marketing is. Social media accounts? Digital marketing. You’ve got the picture.
Other types of digital marketing are:
- SEO
- PPC ads
- Email marketing
SEO is explicitly distinctive in the online marketing arena because how you rank on search engines indicates nearly everything you perform online. Social media and web design best practices are a natural development of SEO since search engines route most web traffic.
Digital marketing: Benefits
Measurable
Do you want to know more about analytics and data? Marketing digital is the best way to take it. Google, Facebook, and other major digital companies include analytics built into them – there’s an explanation for why we’re in the time of Big Data. Third-party digital marketing companies have also developed the analytics tools they use. It’s possible to analyze everything you can imagine with digital marketing. Furthermore, we can use that information to make marketing more effective. Positive feedback loops are a good thing.
Targeted
Are you deciding that you’d like to increase your market share among 40-55-year-olds who enjoy skating in Montreal? It’s possible to get this specific. Digital marketing is an excellent option for targeting an individual segment.
Changes behavior
When someone searches for a “bike shop near me,” You can be sure that the plan they have in the coming 24 hours is visiting a bike shop. That’s how digital marketing affects behavior – if your site is listed before the competitors on Google, there’s a chance that they’ll go into your bicycle shop.
However, when your bicycle shop isn’t visible in search results, you’re not getting a new customer. Digital marketing has a direct impact on the steps potential customers are likely to decide to take today.
Digital Marketing: Cons
Changes rapidly
The SEO of 20 years back was all about hiding keywords in your site’s background, so visitors wouldn’t be able to. SEO nowadays is absolutely nothing like the way it was 20 years ago. The digital landscape is changing quickly, as does the world of digital marketing. It’s impossible to do the same thing you did five years ago.
It is more difficult to comprehend
Utilizing this canonical element could keep your pages from harming their respective rankings on Google.
Suppose you’ve just thought, “Huh?” – you’re not the only one. The digital marketing industry has lots of deals with data-tracking and programming. It’s simple to see how a vibrant, fun TV commercial can entice people; however, it’s challenging to know the motivation behind Google’s algorithm that allows it to increase your rank.
Complex
Digital marketing is interconnected. A poorly thought-out social media post could cause a stream of negative reviews. This could deter people from visiting your site and make your website rank less popular on Google. To make the most of digital marketing, you must monitor various moving components.
What type of marketing is appropriate for your company?
The answer is almost certainly the same for both. In the current environment, we’d recommend that businesses focus their efforts on marketing via digital channels.
Why? Because you will get more for your money, and you inspire changes in behavior rather than attitudes. For most small and medium-sized companies, the most important thing is getting people into your business – brand recognition is based on positive word-of-mouth.
Furthermore, brick-and-mortar stores aren’t necessarily the be-all and only end-all of sales in retail. E-commerce makes up around 15 percent of retail sales, projected to grow.
This is why we established our SEO Company in Edmonton, Alberta – because we believe that SEO is the most effective way to allocate the money you have earmarked for advertising. The number of digital sales is only increasing. Digital marketing is the best way to move.
