You might be wondering how you can improve your Google My Business listing to increase local traffic and boost your ranking. We can help you discover more features that you can utilize on Google My Business to increase your local ranking. Before we dive in, let us first understand what Google My Business entails.
What is Google My Business and why is it important?
Google My Business (GMB) is a free online tool provided by Google that can help you manage your business presence online and increase your local ranking on search engines. This platform helps you reach the relevant local audience by increasing your website’s visibility and ranking on search engines.
Hiring expert HVAC SEO services can help you fully optimize your GMB profile and place you in front of the right audience at the right time. Below is how you can fully optimize your GMB profile for better visibility, ranking, traffic, and more.
Create a Google My Business profile
You can start by creating a Google account and typing the name of your business. If there are no duplicates, you can proceed to pick a business category relevant to your business. If you have a physical location, include it in your profile.
Alternatively, you can add your service area if you don’t have a physical location. Include your address and contact details such as your phone number, and business website.
Try to ensure that your contact information is consistent with the one posted on other platforms such as your website, Facebook, etc. Add your hours of operation to give your clients a better idea of when you are available.
Include a detailed business description
You can help your prospective customers understand what your business is all about and how different you are from your competitors. Let your business description be brief but detailed with useful information such as what you offer, how your service or product will address your customers’ pain points, and why they should choose you over other brands.
For instance, you can write unique roofing content on your business descriptions that shows your customers you care about green or durable roofing solutions.
Utilize the messaging feature to interact with your prospects
GMB has a messaging feature that lets you interact directly with your prospective customers. You can use the messaging feature to communicate with your prospects and create a good rapport. Try to create positive relationships and answer any questions that your prospects might have.
You can activate the message alerts to view your prospects’ messages and address them in good time.
List your products or services
To increase your chances of improving your rankings, and acquiring more traffic, or leads, you can list the products or services that you offer. Listing your services or products helps your potential customers understand your business better.
Try to add product or service descriptions to help your customers learn more about your products or services. You can include their features and how they can benefit your potential customers.
Post photos and videos of your business
Consider customizing your GMB profile with photos and short videos that are relevant to your business. You can include a photo of your business logo to set yourself apart from your competitors. You could also post photos of your team members, videos of you and your team at work, etc. For instance, you could post a short video of you installing an air conditioner.
Try to post high-quality photos that attract the eye of a potential customer. Regularly posting relevant photos and videos also show that your GMB profile is active and increases the chance of your website ranking higher for local searches.
Acquire customer reviews
Potential customers are more likely to read your customer reviews before making a purchase or hiring your services. This is why you should try to acquire as many customer reviews as possible. You can encourage your customers to leave reviews after the purchase of a product or service.
The more reviews your business has, the higher the chances of ranking higher on search engines or acquiring clients. Try to respond to all the reviews from your customers including the negative ones. Responding to reviews shows that you care about your customers’ experiences.
Update your business information regularly
In case of any changes in your business operations or contact information, try to update the changes accordingly. Providing accurate information to your clients helps them find or contact you easily. Ensure your operating hours are updated in case of any change to avoid any confusion.
In case your contact details change, update the new contact information across all your social platforms to ensure consistency.
Optimizing your GMB profile might be tasking but with the right strategy, you can customize your profile to drive more relevant traffic to your website and improve your rankings. An SEO expert is well equipped to help you create and optimize your GMB listing for better results.