By Here are the 5 upcoming trends, absolutely to be known for advertising on Instagram. Instagram has more than 1 billion monthly active users. Among them, 500 million check the platform every day. With such a large user base, getting lost can be really easy. If you need to grow your business but you don’t know where to start, if you’ve read a lot of guides and tips for managing an Buy Instagram Followers Greece channel but you still don’t get feedback, most likely you haven’t taken trends into consideration.
Trends can make a difference: this is why it is important to know them, deepen them and deal with them . You need to know which are the most considered trends in the world of marketing to make the most of them, and to achieve significant success on social media. So let’s find out what are the 5 trends coming in 2022.
Instagram shopping
For some time now, Instagram has been a favorite place to shop. Among the new updates are stories already in use and third-party apps, which can create this type of content.
Already today, through the stories you can make purchases. Through specific Instagram ads , whether for a post or stories, you can capture the attention of users in real time and show your product range. How? Create a captivating story , with some ad hoc claims and a sticker. But, above all, give the user the opportunity to see different products of your offer without leaving the stories. Try to describe each product in a few words, and entice the user to buy directly from Instagram shopping.
Automation
Instagram automation is one of the hottest trends of next year. Automating your Instagram channel allows you to take advantage of growth trends , and thus increase followers and interactions. Using an automation tool can guarantee qualified leads , automatically managing responses, creating campaigns, and sending automated responses to mentions in other people’s stories .
Influencer
Social media multinationals place privacy at the center of attention. Which is why trying to reach new customers on Facebook is increasingly complicated due to competition and platform rules. There is no doubt, therefore, that influencers will have a big role in 2022. If you want Instagram to work for you, your strategy must absolutely foresee their presence.
Facebook and Instagram!
Each influencer has his own tariff: he or the agency that represents him will communicate it to you. Don’t care so much about the number of followers they have, but about how real those followers are and about engagement. Enter the name in Not Just Analytics to analyze his profile.
User -produced content will need to be authentic and unfiltered – the average Instagram user wants to connect with real people with a life like his or her, not celebrities. When looking for an Instagram influencer to represent your brand, therefore consider all types of influencers: more and more companies are focusing on nano and micro-influencers , precisely because of the bond they have with their followers.
Although they have a few thousand followers, influencers of this type tend to have better engagement because they are able to maintain sincere contact with the public .
Live video
Live Instagram videos are even more powerful than Stories , and are ideal for small businesses to grow on this platform. If you want Instagram live content to work for your business, it’s crucial to know who you’re targeting. To give them greater circulation, also promote them through stories and on other social channels.
The use of Instagram Live has skyrocketed in both 2020 and 2021. That in just one month, in April 2020, it grew by 70%. In full lockdown, people were looking for ways to stay connected. And, to do so, they turned to social media . With the world looking hopeful towards 2022, but with the ever-present threat of Omicron, it is clear that social interactions will also be important in 2022. Reason why talking to your Buy Instagram likes Greece in real time will be a winner again next year. Especially if you’re targeting Gen Z and Millennials.
Instagram, stories and polls
Instagram is testing 60-second Stories (today, longer videos are split into Stories in 15-second chunks). In 2022 , you will be able to add music and effects to a full video , no longer limiting yourself to overlapping segments of 15 seconds. Which will allow your users to watch your movies with fewer interruptions.
After its launch in August 2016, Instagram Stories has become incredibly popular with Instagram influencers. 86.6% of Instagram users post Stories and nearly 80% of brands say this tool has had a huge impact on influencer content. Not only that: nearly 90% of influencers post content using Stories. With 63% saying they will use it “much more frequently” in the next year.
Having an effective Instagram Stories strategy is important to get the most out of this feature – take advantage of all available features (polls, sliders, emojis, stickers, and more) to encourage user engagement.
Surveys should also be part of a good strategy to increase your visibility on social media. If you have never used Instagram polls before, or if your current marketing strategy fails to give you enough feedback compared to what you imagined, now is the time to do it.
