SEO friendliness of Magento vs Shopify: Which E-Commerce Platform Wins

SEO friendliness of Magento vs Shopify: Which E-Commerce Platform Wins

Are you also looking at Magento and Shopify as alternatives? It’s difficult to choose between two of the most popular e-commerce development platforms. However, ecommerce SEO is the most pressing concern for retailers. eCommerce businesses strive to increase their website traffic through search engine optimization (SEO). Nonetheless, it’s difficult to say which of the two is the more search engine-friendly one.

However, if we compare Magento and Shopify’s SEO features, we can get to the appropriate conclusion. So here we are, comparing the SEO features of Magento with Shopify. To begin, it’s important to distinguish between the two. Here’s a guide by the top seo agency in India. Have a look.


To begin, you need be aware of the differences between Shopify and Magento. Both of them are used by millions of e-commerce sites around the world. They provide as a foundation for retail eCommerce businesses to establish an online presence.


Magento is an open-source, free platform. Launch your online store with the help of this eCommerce website builder, which you can get for free. It’s true that the costs of a website domain name, hosting, online content and eCommerce SEO will always exist. A rudimentary understanding of computer code is required, making it challenging to use for non-programmers.


Retailers can establish their own online stores using Shopify’s platform. Shopify, on the other hand, isn’t free. You’ll have to pay for the services that they offer.. Because Shopify doesn’t require coding language, it’s simple to administer your store.


The default features are all you need to know in order to figure out which platform offers the best eCommerce SEO services. Both Shopify and Magento have built-in SEO options that store owners may take advantage of. It is possible to improve one’s search engine ranking by making advantage of these elements (SERPs). There are a lot of similarities between Shopify and Magento when it comes to these functionalities.


Magento comes with the following basic SEO features:

Automatically Generated Data.

When it comes to search engine optimization (SEO), meta data like meta descriptions, page titles, and URLs are critical. Metadata for your product pages is automatically produced by Magento.


Search engines can index your site faster with Magento’s Sitemap generator.

Instructions for robots

It’s critical that search engine robots find and index your website. In order to direct such crawlers, a “robots.txt” file exists. On Magento, these robot instructions are created automatically.

Tags that Cannot Be Abrogated

Magento makes use of a feature known as canonical tags to keep product pages from being duplicated.

Snippet Previews

Snippets Snippets are essential if you want to climb the Google rankings. Magento offers a feature known as rich snippets.

Experiments using Google Analytics

Magento has Google Analytics monitoring code and experiment code that you may use to experiment with page rankings.


Shopify’s basic SEO features include the following:

Data about Data

Metadata is provided to assist Ecommerce SEO in a similar way to Magento.

Shopify has an automatic sitemap as a standard feature.

Instructions for the robot

Shopify creates a “robots.txt” file for search engine spiders on its own volition.

Tags that Cannot Be Abrogated

In order to avoid showing any sites with duplicate content, Shopify provides search engines with automatic cues.


Shopify will automatically redirect you to any URL you edit.

Shopify automatically generates H1 tags for each page.

Snippets of the Story

In eCommerce SEO, snippets are quite important. The rich snippets generated by Shopify can be easily viewed.


Following are some common SEO problems one will have to face on Magento & Shopify.


Inconsistent Information

Even if canonical tags are used, users will still see duplicate pages in search results.

You can’t generate an HTML sitemap, which is essential for eCommerce SEO, because of this.

Uneditable Snippets

Snippets can’t be modified.

In-Depth Information

Magento’s user interface and SEO strategies are confusing.


Inconsistent Information

The most typical problem on e-commerce platforms is the existence of many product pages. It’s a problem for Shopify sites, too.

Snippets Have No Control

Owners of Shopify sites cannot make changes to snippets.

The URL Structure Is Out Of My Hands.

because there is no control over the URL structure of a Shopify site, Ecommerce SEO appears difficult.

Instructions for the Locked Crawler

Not any more alterations.

Shopify relied on pre-programmed features, making it less flexible.

Restrictions on Metadata

The number of characters that can be included in a piece of metadata is fixed.

3rd Part: Magento vs Shopify: Advanced SEO Features

Plugins and apps can be used to gain access to more advanced SEO features. Apps are available for both of these platforms. There is an option to install an SEO application or plugin.


Magento has 350+ SEO plugins available in the Magento marketplace. Out of these 350+ applications, 100+ are free to use.


Shopify app store has around 500+ apps to use for eCommerce SEO. 270+ are free to use and the rest of them are paid.


Both of these platforms offer eCommerce SEO services, and we’ve covered them all in this article. Several services are included as standard. Others can be accessed through third-party programmes and plugins. While improving e-commerce stores on both platforms, we’ve also talked about the challenges you’ll face. With any luck, we were able to dispel your Shopify vs Magento confusion. But ultimately, it’s up to you. Specifically, what do you believe is useful for search engine optimization (SEO)? Share your thoughts with us in the comments section.



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