Listen, we are all there. You created your first website. You finally post. You are very happy. But then … nothing happened.
There are no guests. No one buys anything. Your website is there. Your happiness turns into deflation.
At this point you start to wonder why. Is there a problem with my website? Is it serious? Is it too complicated? No, no, no. Even if you build the best website in the world, if people don’t know about it, you won’t get any visitors!
It’s so simple – if you want your website to attract visitors, you have to let people know it exists. There are two main ways to do this.
Outbound vs Inbound Marketing
Defining outbound marketing
TV commercials, billboards for an automatic door system or any other product, website display ads, cold emails, and unwanted phone calls are all examples of outsourced sales, commonly referred to as “fraudulent sales.” You stop any person from using information about your product or website.
Large outsourcing companies are often used because it requires a lot of advertising money and it is expensive to get sales / visits from this type of market, so it is not suitable for small companies.
In addition, if no one knows who you are, there is no point in having your brand name on the roof – you will only get upset. Once you have built some brand presence and customers know you can trust them, that is when the market goes out and it starts to make more sense.
Defining inbound marketing
Inbound marketing, on the other hand, does not detract from anything, but focuses on potential buyers. Examples of inbound marketing practices include content marketing, SEO, PPC, social media, impact ads, public comment, and more.
The main idea behind inbound marketing is that you can interact with former customers. These are the people who are looking for solutions, who follow your brand in social media, who want to learn more about your product or related product.
Example of Outbound vs Inbound Marketing
Suppose you have an online store that sells food supplements. Outsourced marketing means, for example, paying for TV commercials or buying email lists and sending cool emails about your products.
An example of an inbound marketing campaign is to reach out to health professionals and ask them to promote your product. Another example is creating blogs about the benefits of food additives that people can find on Google and promoting your products in those posts. In these cases, you do not bother anyone – you provide customers with access to information that they are interested in.
Of course you can use both outbound marketing and inbound, but inbound marketing is cheaper – you will invest less money and get more customers / visitors.
Let’s take a look at some of the inbound marketing strategies you can start now to drive traffic to your website.
Ways To Attract Website Visitors And Inbound Sale
What is the first thing you do when you need something? You google it, of course! Then click on the first result.
The goal of SEO is to make your website appear as one of these first results. If people are looking for a “place to buy food supplements” on your website that comes first – you have a good chance of converting those into customers.
To appear on the first page of Google, you need to promote your site so that Google search engines know your site when people search for related products.
Content marketing includes everything from blogging and webinar to video and study. First, you need to create some useful and / or interesting content around the topic related to your business. You can share this content among those who are interested in this topic.
Here is a simple way to get started selling content in our food supplement strategy:
- Join a group and see the questions people ask.
- Blog or record videos to answer questions and add links to some of your products.
- Publish content on your website.
- Distribute your content among interested people and its answers.
- Your goal is to provide useful information, and you should not market your product.
Another popular way to achieve this is to use e-books. Providing people with insights and / or useful information on topics related to your business is an obvious way to attract loyal customers. For example, you can review some popular vegetarian recipes and explain their nutritional value, listing supplements or foods that should be added to ensure that your body gets all it needs.
If you do a good job of informing and educating your customers, there is a good chance they will buy from you (more).
The hardest part of content marketing is finding people who are interested in the topic. Facebook groups and other social media are good places to start, but you can also search the internet for parties and related sites. Writing friendly SEO reports can also help you get in some Google traffic.
Affected people often have niche followers. A letter related to the car will have a group of people interested in the car. Publications about tattoos will make viewers more interested in tattoos etc.
By connecting with the right people, you can reach an interested audience with your product. To continue with our food supplement examples, you can contact the person concerned.
Just jump on Instagram and start searching! Anyway, one thing you have to understand is that the performers are in the business. So not only will you give them your product, but you will also pay for their advertising campaigns on your product. However, since they have a large audience, they pay.
Social Media Marketing
Creating the following content and social media ads that you look forward to hearing from you is another great way to do inbound marketing and drive traffic to your website. If people are interested in sharing your posts, you can reach a large audience quickly.
You can also invest in social media campaigns. They allow you to focus on your specific interests, so that you can reach those who are interested in your product.