By One of the most successful strategies Silicon Valley officials have repeatedly stated is the ability to turn a company into a verb. How often do we say “just google it”?
This is how the Google search engine became so ubiquitous in our lives.
With this quid pro quo configuration, we (Google users) have already benefited from a well-designed search engine.
We use it for a variety of questions: both ordinary, such as asking for the weather of the day, as well as professionals, such as solving a problem you have on a piece of paper at work.
Over the past two decades, Google, in turn, has built a huge database of what we think, when we think, and how we think.
What is the digital age?
Personal computers marked the advent of the digital age. Once the engineers know how to use a transistor and circuit board embedded in the computer, we move on!
The first commercial computer was the Apple II, developed by Apple and introduced in April 1977.
Consistent with the explosion of home PC units is their use in other areas, such as video games, ATMs and movie production.
Seeing computers in our daily lives makes us feel better in society – the age of digital computers has arrived.
The spread of home computer technology paved the way for the adoption of the Internet as a whole, which was achieved in 1991.
The rise of Google
Google search came online in the late ’90s, and over the years, it has been better than its predecessors. Confidentiality is contained in its algorithm, which lists all websites and makes their content understandable.
By the year 2000, Google had 9 million users, and with the popularity of the search engine, new revenue opportunities arose for the company.
Within one of the first forms of digital marketing, Google began to allow companies to pay for their sites to appear in the first search results for a particular area or topic.
By 2004, the search engine was processing more than 200 million queries per day by users.
Many employees appear to have more influence over the industry, and by the mid-2000s, Google was ready to change the science of marketing forever with targeted advertising.
Although social media platforms such as Facebook and Twitter have grown in popularity, Google has identified non-search engine users.
Google Analytics
Google introduced Google Analytics to help top sites such as international organizations and bloggers analyze their website visitors.
The tool enables website owners to see who is new, who is not, and where the visitors are coming from online. Because Google has a record of each user’s activity, they can build a profile for each user.
With the growth of social media users, the big search engine has become a complete customer search engine.
Users will view content on social media platforms but still receive marketing information based on products other than those platforms.
Google can sell you the perfect product and then ignore the ones you don’t expect to buy.
We are now in the time of service. Data is the new oil of modern times because of its unparalleled value.
Data collection and artificial intelligence
Considering Google’s past and current use of customer data, one game changer is the use of human intelligence (AI). Its huge impact, Google has reached 1 billion active users every month!
In this regard, Google was collecting unparalleled data systems of its employees as well as computer science systems to develop intelligent software to predict user behavior.
The AI system may know ourselves better than we do.
For example, a few years ago, two users with two different types of interests could get the same results from a Google search engine when they searched for the term “warrior.”
Today, if both teams want the same thing, AI-supported systems already have information about the welfare of the users. The user can get the traditional definition of the word “warrior”, that is, hero or experienced.
If the other player is a fan of the game, AI already knows and has also donated a basketball game of Golden State Warriors.
Expanding an example in the e-commerce environment, e-commerce AI can test A / B.
Google Advertising can show two users of the same product two different images on the same social media platform depending on their preferences. It can find the ads you need.
The latest Ecommerce in search engine rankings
Aside from human intelligence, the digital landscape is changing dramatically. Let’s dive into the latest e-commerce business and search engines to be careful.
Direct To Consumer (DTC)
Try to think back to the marketing process in the early 2000s. If the sneaker giants Nike and Adidas want to sell their products, they will have to deliver those products to smaller distributors to give to retailers in certain areas.
Customers can go to a local grocery store to buy shoes. In the process, the company spent millions of dollars advertising on TV and radio.
Now come on in and take a look at how the system has changed. Companies can eliminate distributors and marketers by having their home advertising department display online advertisements in the targeted form previously considered.
The bottom line now is surgery, because advertisers would not care if their target media had seen an ad board or heard a radio ad. This is a description of the sale directly to the customers.
Significant increase in new retention plans
Life time or LTV is one of the most important metrics ecommerce because it increases the longevity of the brand facing customers.
As a brand, you do not want your employees to buy your product for a period of one year or so. You need to find a way to make them come back again and again.
LTV helped spread the need for “great marketing,” an idea that past brands may have chosen to forfeit any profit, as long as they had more customers buying their products over the past year, rather than being their competitors.
In this new age of social media, these strategies have changed. The focus shifts from LTV to instant capture. Social media users spend more time online, so they are surprised by the news.
As this happens, social media and the internet are intertwined in our daily lives, and their attention span falls dramatically, stressed @internetwithSabih.
E-commerce stores and brands that handle user data collected by Google and social media platforms.
For example, they may offer a discount immediately after purchase to encourage visitors to browse their product and buy the next item.
If they find that users often buy the same product after leaving the brand’s website, they can develop a plan to put that type of product in their online store. This is the way many ecommerce SEO companies use today.
While market share may be a sacred grail ahead of years of social media, it is now emphasizing immediate benefits.
Direct marketing touches on social media platforms
By 2021, Adam Mosseri (Instagram CEO) has made it clear that Instagram is no longer a photo sharing app. The statement sparked controversy, which is understandable since Instagram claims the celebrity is their photo identity.
The company said they are emphasizing their e-commerce and video content.
When studying the behavior of internet users, it is logical that one of the largest social media systems in the world would make this change. It is more profitable to chase down workers where they are.
Rise of influencer marketing
Targeted advertising can be a smart idea as well as a well-thought-out strategy. However, there are also setbacks, one of which is the ubiquitous advertising like a cockroach.
This type of e-commerce promotes more ads, which is something that all users see online.
As a result, anti-adware software appears, damaging advertisers.
